Guides

Naming, honestly

Seven short pieces on picking a name you can hold across every platform.

How to choose a social media username
A short, practical method for picking a handle you can hold across every platform.
What to do when your brand name is taken
The name is gone on the platforms you wanted. Here's the order to work through your options.
Should your domain match your social handles?
When consistency is worth paying for, and when it isn't.
.com vs .co
What you actually give up by taking the .co, and when it's worth it.
How to choose a consistent username
A method for getting one name across every platform that matters.
Best prefixes when your brand handle is taken
Which prefixes read as a brand, which read as a workaround, and why.
Should you use “get” or “use” before a brand name?
Two prefixes that look interchangeable and aren't.