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Guide

Should you use “get” or “use” before a brand name?

They're the two most common prefixes in software, they solve the same problem, and they are not interchangeable.

get says buy this

It's an acquisition word. It suits a thing you obtain — an app, a device, a box that arrives. It carries a faint whiff of a landing page, which is fine when you have one.

use says work with this

It's an adoption word. It suits tools, platforms and anything with a workflow. It reads calmer and slightly more credible for B2B, and it ages better.

Which to pick

  • Selling something people buy once: get.
  • Selling something people work in daily: use.
  • Not selling anything yet: use, which makes fewer promises.

One thing to avoid

Don't run get on the domain and use on the handles. If you're taking a prefix, take the same one everywhere — a split prefix is worse than either choice.

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