Skip to content
brandzli

Guide

Should you use “get” or “use” before a brand name?

Published

They're the two most common prefixes in software, they solve the same problem, and they are not interchangeable.

get says buy this

It's an acquisition word. It suits a thing you obtain — an app, a device, a box that arrives. It carries a faint whiff of a landing page, which is fine when you have one.

use says work with this

It's an adoption word. It suits tools, platforms and anything with a workflow. It reads calmer and slightly more credible for B2B, and it ages better.

Which to pick

  • Selling something people buy once: get.
  • Selling something people work in daily: use.
  • Not selling anything yet: use, which makes fewer promises.

One thing to avoid

Don't run get on the domain and use on the handles. If you're taking a prefix, take the same one everywhere — a split prefix is worse than either choice.

Check a name

Enter a brand name, username, handle or domain.

More guides